Flavours Division Case study
Market Sector: Baked Goods
Timescale: 5 days
Brief: Contact was made by the potential customer; an established UK brand who had run out of options with their current suppliers to meet a challenging customer brief with a very tight timescale. As a specific flavour was required to enable product samples to be manufactured and propose to help win a tender.
Understanding and confirming the requirements of the brief.
Discuss specifications and requirements to help identify potential flavour options.
Shortlist and discuss flavour options. Ensure same day sample dispatch to achieve tight timescale.
Confirm pricing, to enable end product cost modelling at point of tender proposal.
Continued communication between Uren and customer to share immediate two way feedback.
Continued supply of established flavours
Support with reactive and proactive NPD work
Creation of exciting flavour formulations based on benchmarking finished products or flavours
Sharing of identified trends in the form of interative trend presentations
Proactive flavour recommentations based on new flavour creations or identified trends
With one weeks’ notice we had a very tight turnaround to deliver Strawberry cookie samples to North America and a challenging specification for Natural Strawberry flavour. No one could help with the correct specification or the logistics of supplying the sample.
UREN surpassed all expectations by firstly confirming the spec and then sending out the samples same day which allowed the project to proceed on schedule.
Highly recommended, excellent products and first class service.