New Product Development

Market Sector: Alcohol & Spirits
Packaging Type: Glass bottles (500ml/700ml)
Brief: The customer approached us, with the idea to create an authentic tasting gin liqueur.

1

True to fruit taste

Creating new and complimentary real fruit combinations in gin liqueurs.

2

Genuine colour combinations

Aligning real fruit (juice) combinations with natural colours and flavours

3

Crafted

The addition of real fruit to a crafted gin base created symbiotic blends to maintain core values of natural and crafted.

4

Creating moreish tastes and authentic colours

Introduction of enticing fruit combination not available at the time.

7 years creating and servicing customer

  • Created various Gin liqueur variants over the years in association with customer
  • Continued Supply of Juices and flavours for the recipes
  • Successful sell out of family business to commercial independent company created more sales opportunities for the parent company;
    sales increase provided more NPD activity which we continued support with innovation in maintaining the crafted positioning of the
    new recipe variants in what has become a more crowded market.
  • Advice on legality label and information transfer for other requirements on label/pack
  • Transfer of information to co-packing facility with all relevant documentation
  • Trials at co-packing facility and sign off

Continual Support

Supply and managing supply of ingredients

Providing on-going pro-active NPD support and quick turnaround times

Understanding consumer trends and working with customer as a long-term partner seamless transition from original owners to new ownership

Integral part of customers’ value chain; allowing customer to focus on sales & marketing of their brand