Nuts & Seeds Division Case study
Market Sector: Beverage Development
Brief: Contact was made by the customer based on the previous experience of working with a member of the Uren Team; an established and fast growing brand in the UK beverage development industry offering exciting and innovative solutions to customer briefs. The customer desired a continued stream of flavours by a supplier with a thorough understanding of their business model requirements and a portfolio of flavours to match their professional and imaginative developments.
Understanding and confirming the requirements of the briefs given by the client
Shortlist and discuss flavour options. Joint identification of requirements based on gaps in product library: botanical, organic ranges etc.
Discuss exact specification requirements. Sharing of specifications and Material Safety Data Sheets to accompany flavours
Confirm pricing based on volume requirements to allow cost modelling of final beverage formulations
Continuous communication with the customer to enable consistent understanding, planning and best working practices
Continued supply of established flavours
Support with flavours for ongoing NPD work
Proactive flavour recommentations based on new flavour creations or identified trends
Creation of exciting flavour formulations based on benchmarking finished products or flavours
Inviting the customer to participate in formulations developed for their specific flavour requirements
Sharing of identified trends in the form of interative trend presentations
Liaising directly with the customers’ customers when required
Liaising with the customers 3rd party manufacturing partners when required
With one weeks’ notice we had a very tight turnaround to deliver strawberry cookie samples to North America and a challenging specification for natural strawberry flavour. No one could help with the correct specification or the logistics of supplying the sample.
Uren surpassed all expectations by firstly confirming the spec and then sending out samples the same day which allowed the project to procees on schedule.
Highly recommend, excelledn products and first class service!