The Rise of Plant-Based Recipe Boxes


As we all know, over recent years there has been a significant shift in consumer preferences towards plant-based diets. With concerns about health, sustainability, and animal welfare, more people are embracing the benefits of plant-based eating. The UK, in particular, has witnessed a remarkable surge in the popularity of plant-based foods.

With concerns about health, sustainability, and animal welfare, more people are embracing the benefits of plant-based eating. The UK, in particular, has witnessed a remarkable surge in the popularity of plant-based foods. While there has been notable advancement in the plant-based food industry, recent developments have seen a slowdown in the popularity of processed vegan alternatives, highlighting the pitfalls of products that aren't as natural as initially perceived. In fact, UK supermarkets have experienced a 10% reduction in sales of such products over the past six months.

This setback, however, has paved the way for a new trend in the plant-based community - recipe boxes that emphasise fresh, natural ingredients. A variety of vegetables and mixed pulses are now the stars of these boxes, offering consumers a fresher and potentially less processed alternative. This seems to be a driving force behind the sustained growth of plant-based eating, despite the stumble of processed alternatives.

In this blog post, we will explore the statistics and insights behind this rising trend, with a focus on the potential of plant-based meal kit delivery services.

Statistics and Insights

According to Statista, the plant-based food market in the United Kingdom is projected to experience substantial growth. By 2026, the market value is estimated to reach $548m, up from $305m in 2020 indicating a growing demand for plant-based alternatives across various segments.

Moreover, ProVeg International reports that 9% of UK consumers identify as vegan or vegetarian. This makes the UK one of the leading countries in Europe when it comes to plant-based eating. It is evident that more people are actively choosing plant-based options, signaling a significant shift in dietary choices.

The UK vegan food market is also expanding at an impressive rate of 9.58%, as stated by Vegconomist. Factors such as lactose intolerance, environmental concerns, and a growing awareness of the health benefits associated with plant-based diets contribute to this growth.

Indeed, the rise of plant-based eating is not merely a passing trend, but a significant shift in the way we approach our diets and food choices. Companies looking to tap into this growing market would do well to pay attention to these emerging patterns and preferences.

The Rise of the Recipe Box Delivery Services

Recipe boxes have been gaining prominence in the UK food scene for some time now.

These boxes delivered to your home are filled with ingredients, recipes and instructions that make dinnertime easier and more exciting for busy households. Companies such as HelloFresh, Gousto and Mindful chef are just a few of the many suppliers offering this service, with consumers appreciating the convenience and variety of recipes as well as the experience of home cooking.

In 2022, the revenue of meal kits in the UK reached an estimated $1.5 billion, marking a significant increase from $1.25 billion in 2021. This growth is projected to continue with a compound annual growth rate (CAGR) of 15.3% from 2023 to 2030 on a global scale.

According to independent research carried out by Future Market Insights, the plant-based meal kit delivery industry is poised for exponential growth. The study predicts that the sector, valued at $954.2 million in 2022, will surge to $2.5 billion by 2032, reflecting an impressive annual growth rate of 16.5%.

This sustained trend is reflected in the increasing popularity of companies offering plant-based meal kits. These meal delivery services have become commonplace, with companies like Mindful Chef and Allplants offering a range of vegan recipes to suit different dietary preferences.

With this in mind, it is clear that there are significant opportunities for companies looking to tap into this growing segment.

Benefits of Plant-Based Meal Kit Delivery Services

For consumers, there are a multitude of benefits that come with plant-based meal kit delivery services:

  • It allows them to explore new recipes and ingredients without having to purchase large quantities or worry about wastage.
  • The convenience of pre-portioned ingredients means that customers can whip up a delicious meal within minutes with minimal effort.
  • With a wide variety of recipes, customers can enjoy different dishes from around the world in the comfort of their own homes.
  • Consumers can also rest assured that they are doing their bit to help promote sustainability and ethical eating.

What are the Challenges?

Although there is a lot of potential for growth in this sector, there are also a few challenges to consider:

  • Ingredient Quality: Customers often demand the highest quality ingredients in their meal kits which can be costly and difficult to source.
  • Logistics: Ensuring timely delivery of perishable ingredients is essential for meal kit companies.
  • Supporting Technology: Managing the digital side of the business, from app development to customer experience, is key for success.

How Can Uren Help?

At Uren, we've witnessed more than 120 years of changing consumer preferences, and have helped our customers stay ahead of the curve. With an unwavering focus on quality ingredients, we are well-positioned to help businesses develop successful plant-based meal kit delivery services.

We understand the challenges faced by companies in this sector and can provide tailored solutions that enable better supply chain management and customer experience. Whether it is sourcing high-quality ingredients or developing new and enticing recipes, Uren can support businesses every step of the way to create a truly compelling plant-based meal kit. We can work with you to develop customised solutions that meet the needs of your customers, helping you create a competitive edge in this rapidly growing market. With our expertise and guidance, you can enter this sector with confidence.

Final Thoughts

The future looks bright for plant-based meal kit delivery services. The trend towards plant-based eating is growing and consumers are increasingly turning to these services as an easy and convenient way to cook delicious meals at home. Despite the challenges faced by the industry, companies that invest in technology, sustainability and quality ingredients will be well-positioned to take advantage of the rise of plant-based eating. For consumers, this is an exciting opportunity to enjoy healthy and ethically sourced meals without sacrificing taste or convenience.

At Uren, we are here to help businesses harness the potential of this dynamic industry. Our expertise and insight can help you create a unique offering that captures the hearts and appetites of your customers. Get in touch if you'd like to learn more about how we can work together.