An Introduction to Ice Cream Flavouring

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Developing new ice cream flavours is simple on paper...
In practice, it takes solid science combined with a generous sprinkle of creativity. At -18°C even bold notes quiet down, which is why smart ice cream flavouring can be the difference between pleasant and 'just one more scoop'.
Across ice cream, gelato, and sorbets, the goal is consistent: a clear, authentic profile that stays stable in the cabinet and tastes as good on the last scoop as the first. That means choosing the right forms at the start. Natural extracts lift top notes, fruit purees deliver real fruit character, flavours that build body, and inclusions add theatre and texture, from cookies and nuts to ribbons of caramel or dulce de leche.
Consumer expectations are higher than ever. Classic vanilla still dominates, but it now shares space with pistachio, strawberry, and globally inspired ideas like miso caramel, matcha, and even yuzu. Clean labels and dietary fit matter too, so options suitable for vegan and vegetarian diets should be part of your range, not an afterthought. The trick is balance: taste first, an appealing colour, and no compromise on texture.
If you are developing for retail, you need flavour consistency, straightforward labelling, and repeatability at scale. For foodservice, you want impact that holds under pressure: bold swirls, layered flavour, a finish that survives a busy pass. In both cases, start with a base you trust, then add one hero note and one supporting element. For example: a vanilla base with roasted hazelnut and a salted caramel ripple. Simple, premium, and purposeful.
This guide will help you to:
- Choose the right flavouring forms for dairy bases, plant-based alternatives, and sorbets
- Create clarity with smart dosing; sometimes a single drop makes the difference
- Build pairings that feel fresh
- Keep labels clean and customers happy, whether you are crafting gelato for a boutique or scaling a national order

Market snapshot
- The global ice cream market is set to reach $44.69bn in 2025, up from $42.07bn in 2024. UK sales rose 3% to £1.6bn as of May 2025, with forecasts to £3.0bn by 2033.
- 75% of consumers say they want new ice cream experiences. Launches rose 6% year on year. Brands are using global flavourings like matcha, yuzu, lychee, saffron, and even spicy or savoury notes.
- Health shapes briefs. Plant based, vegan, low sugar, high protein, dairy free, probiotic, and clean label builds are growing.
- UK shoppers love modern spins on British classics, and also Asian and Mediterranean cues. Think sticky toffee pudding gelato, rhubarb crumble, black sesame, cardamom, and saffron.
- 70% of UK consumers buy ice cream out of home each month. Restaurants and cafés need premium and novel flavourings to stand out.

Understanding Ice Cream Making
Ice cream making is easier to manage when you keep it to a few smart choices. Build a base that carries flavour, match the flavouring forms to that base, then dose with care so the taste survives at cabinet temperatures.
Dairy ice cream
What carries flavour: Milk fat and cream
Best flavouring forms: Natural extracts, fruit purees
Starting dosage: Extracts 0.1–0.3%, Purees 10–20%
Quick example: Vanilla extract with pistachio and a salted caramel ripple
Plant-based ice cream
What carries flavour: Plant fats and proteins
Best flavouring forms: Natural flavourings with vegan carriers, nut pastes, fruit purees
Starting dosage: Same as dairy above, always taste cold
Quick example: Chocolate with subtle vanilla, folded cookies for texture
Sorbets
What carries flavour: Water, sugars, acids
Best flavouring forms: Fruit purees plus light extracts
Starting dosage: Purees 10–20%, Extracts 0.1–0.2%
Quick example: Strawberry sorbet with basil for lift
Gelato
What carries flavour: Lower fat, higher solids
Best flavouring forms: Compounds, targeted extracts
Starting dosage: Follow supplier specs, verify at service temperature
Quick example: Dark chocolate gelato with orange extract
Process in five steps
- Choose the base you trust and keep the colour balanced
- Balance the sugars so sweet supports flavour rather than replaces it
- Add the hero note, then a supporting layer to enhance clarity
- Dose conservatively and taste at serving temperature
- Fold inclusions late so cookies and nuts stay crisp
Small but important checks
- A single drop of a concentrated flavour can flip the balance
- Alcohol changes freezing point and aroma release; make sure to measure it
- Watch allergens and gluten when you add inclusions
- Document carriers to confirm options suitable for vegan and vegetarians, and check halal where required
Mini pairing ideas to try now
- Banana with vanilla and toasted hazelnut
- Chocolate with orange extract for a clean, bright finish
- Pistachio with white chocolate shard
- Strawberry with a gentle herb or warm spices
Short, simple, and deliberate. Get these parts right and your ice cream flavouring will read clean and authentic, not busy, and your batches will taste consistent from the first churn to last.
Ice Cream Flavour Profile and Pairing
Start with one clear base note, then choose a contrast or a complement that lets the cream base carry the aroma. Keep the finish clean, the sweetness measured, and let the flavour do the work.
Classic Vanilla
Supporting note: Roasted hazelnut praline
Texture or inclusion: Honeycomb pieces
Why it works: Sweet crunch meets toasty depth for a delicious finish
Notes for the cream base: Vanilla gives space for the praline to bloom in cream
Chocolate
Supporting note: Bright orange zest or oil
Texture or inclusion: Cooking chocolate shard
Why it works: Fresh citrus cuts through fat and lifts cocoa
Notes for the cream base: Keeps the flavour line clear without extra sweetness
Coffee
Supporting note: Cardamom sugar
Texture or inclusion: Walnut cake crumb
Why it works: Bakery cues add warmth and structure from cakes
Notes for the cream base: Aromatics bind well to fat in cream for longer flavour
Lemon
Supporting note: Light yoghurt cream ripple
Texture or inclusion: Poppy seed cake crumb
Why it works: Tart plus creamy feels fresh and balanced
Notes for the cream base: Acid plus dairy improves perceived flavour intensity
Raspberry
Supporting note: White chocolate
Texture or inclusion: Shortbread crumb
Why it works: Clean fruit with gentle sweetness and snap
Notes for the cream base: Contrast that stays neat in cream and avoids muddiness
Vanilla bean
Supporting note: Honey and sea salt
Texture or inclusion: Soft sponge cake crumb
Why it works: Familiar, popular profile with a modern twist
Notes for the cream base: Salt helps the flavour read bigger at cabinet temperature
How to create pairings that work
- Choose one hero flavour, then add a second note for contrast or reinforcement
- Keep the base simple so the cream can carry the aroma without getting heavy
- Use inclusions to add texture and a single visual cue rather than clutter
- Adjust sweetness so it supports rather than masks flavour
- Bench test cold and tweak until the flavour reads clean and confident
Quick wins for NPD
- If a profile feels flat, add a small citrus lift to enhance clarity
- If it feels too sweet, add salt or acidity before changing the base
- If texture gets lost, add a single crunchy element rather than another flavour
Types of Ice Cream Flavourings
Choosing the right ice cream flavouring is the quickest way to make your concept read clearly at cabinet temperature. Pick a format that suits your base, your label goals, and your speed to market. Keep it simple and let the flavour speak.
At-a-glance guide
Extracts (for example, vanilla, citrus, almond)
What it delivers: Bright top notes with minimal colour shift
When to use: Dairy bases where you want lift without weight
Starting dose: 0.1 to 0.3%
Label and suitability: Often suitable for vegetarians and halal where specified
Fruit purees (for example, mango, raspberry, blackcurrant)
What it delivers: Real fruit character and a clean finish
When to use: Fruit-led ice cream and refreshing profiles
Starting dose: 10 to 20%
Label and suitability: Short, clean labels possible with defined fruit content
Concentrated flavouring liquids or powders
What it delivers: High impact in a tiny dose, easy to fine tune
When to use: Bench work where a single drop can refine balance
Starting dose: 1 to 3 ml per kg
Label and suitability: Record carriers to confirm options suitable for vegetarians
Inclusions and ripples (honeycomb, brownie, cookies, dulce de leche)
What it delivers: Texture, contrast and a visual cue
When to use: Retail or foodservice where theatre helps sell the scoop
Starting dose: As supplied
Label and suitability: Watch allergens, gluten from inclusions, and colour drift
Final Thoughts
Mastering ice cream flavouring is both an art and a science. By carefully selecting the right flavour forms you can create delicious, authentic ice creams, gelatos, and sorbets that stand out in any market.
Remember to balance your flavours thoughtfully, dose with precision, and consider your customers’ dietary needs to deliver a perfect scoop every time. With creativity and the right ingredients, your ice cream creations will delight taste buds and keep customers coming back for more.
At Uren, we've been helping our customers adapt to evolving customer perferences for more than 120 years. To learn more about our ingredients or NPD solutions for frozen desserts, get in touch with our team.