Flavour Trends: Matcha Green Tea

Flavour Trends: Matcha Tea

The matcha tea trend has been gaining in popularity in recent years due to its numerous health benefits and unique flavour. Matcha is a type of powdered green tea made from finely ground, dried tea leaves that were traditionally grown and produced exclusively in Japan.

It contains higher amounts of caffeine and antioxidants than regular green tea, making it a great source of energy and nutrition. Additionally, matcha has a slightly bitter, vegetal taste that many people find enjoyable.

These qualities have made matcha an attractive beverage for those looking to improve their health and enjoy a delicious cup of tea at the same time.

The Matcha Tea Market

From Starbucks' Matcha Latte to ice cream and even beer, matcha tea has been steadily making its way into the food and beverage industry.

The UK matcha tea industry is expected to experience significant growth over the next few years. According to research, the global matcha tea market size is projected to reach US$ 5 Billion in revenue by 2031, a 2.5x increase from its current size. This growth can be attributed to the increasing popularity of unsweetened matcha tea, which is expected to expand at a CAGR of 10%.

In recent years, matcha-flavoured beverages have seen an impressive 202% increase in sales in the UK, while tea smoothies, ice creams and other matcha-based products have also been gaining traction. Additionally, green tea consumption has been steadily rising due to its health advantages and lighter flavour notes.

As more consumers become aware of the potential health benefits of matcha tea and its unique flavour profile, demand for this product is likely to continue growing in the coming years. Manufacturers are also introducing new flavours and varieties of matcha-based products that appeal to a wider range of customers.

Overall, it's clear that the UK matcha tea market will remain strong in 2023 and beyond as demand continues to grow.

Matcha tea flavour profile

Matcha tea has a slightly bitter, vegetal taste. It is made from finely powdered dried tea leaves and has a unique flavour that is different from other types of green tea.

Matcha is known for its earthy, grassy notes, as well as its umami flavour. The bitterness of matcha can be balanced out with the addition of sweeteners like honey or sugar.

Additionally, the flavour of matcha can vary depending on how it is prepared and what ingredients are added to it. For example, adding milk to matcha will give it a creamy taste, while adding citrus fruits or spices can add a hint of sweetness or spice to the tea.

Health benefits of matcha tea

Matcha tea is a type of green tea that has been gaining popularity in recent years due to its many health benefits. Matcha tea is made from ground green tea leaves, which means it contains higher levels of antioxidants than regular green tea.

Studies have shown that matcha can help protect against heart disease, cancer, and diabetes, as well as improve brain function and aid in weight loss.

High in Antioxidants

The most notable health benefit of matcha is its high antioxidant content. Antioxidants are compounds that help protect cells from damage caused by free radicals, which can lead to chronic diseases like cancer and heart disease. Matcha contains two powerful antioxidants called catechins and polyphenols, both of which have been linked to a variety of health benefits.

Energising and Calming Effects

In addition to its antioxidant content, matcha also contains caffeine and the amino acid L-theanine. Caffeine provides an energy boost while L-theanine helps promote relaxation without causing drowsiness. This combination makes matcha an ideal choice for those looking for an energising yet calming beverage.

Anti-Inflammatory Properties

Finally, matcha has been found to have anti-inflammatory properties that may help reduce inflammation throughout the body. This can be beneficial for those suffering from conditions such as arthritis or inflammatory bowel disease (IBD).

Overall, matcha is a great choice for anyone looking to improve their overall health and wellbeing. With its high levels of antioxidants and other beneficial compounds, it’s no wonder why so many people are turning to this ancient beverage for their daily dose of wellness.

Matcha Tea Product Applications

Matcha tea is an incredibly versatile ingredient that can be used in a variety of recipes and applications.

From drinks to desserts, there are plenty of ways to incorporate this delicious green powder into your products. Here are a few ideas for products that incorporate matcha tea:

Matcha Green Tea Drinks

Whether it's hot or cold, matcha beverages make a delicious and refreshing treat. As well as the obvious choice of matcha green tea, matcha lattes, smoothies, milkshakes, iced teas and matcha-infused cocktails are all popular drinks that can be created with this versatile ingredient.

Combined with other ingredients like fruit, spices, and honey, matcha can create a variety of delicious drinks that appeal to a wide range of customers.

Matcha Tea Desserts

Add matcha tea as an ingredient in cakes, cookies, ice cream, and other sweet treats. Adding this bright green powder to desserts not only gives them a unique green colour and flavour but a dose of antioxidants.

Green tea ice cream is a particularly popular choice, with matcha waffles and pancakes also gaining in popularity.

Matcha Tea Snacks

Make savoury snacks like onigiri (rice balls) or tempura using matcha powder as an ingredient or topping. You can also make traditional Japanese sweets such as yokan (sweet bean jelly) and Manju (steamed buns).

Matcha Tea Sauces & Salad Dressings

Create unique sauces and dressings by blending matcha powder with other ingredients like soy sauce, sesame oil or honey. These can be used to flavour dishes such as noodles, salads or stir-fries.

Speak to an Expert

At Uren, our team of experts have extensive experience in product development and can help you find the perfect matcha solution for your needs. Whether you’re looking to create a unique drink, dessert or snack, we can provide advice on the best ingredients, recipes and applications to use with your products.

Contact us today to speak to a member of our team and find out how Uren can help you take advantage of this versatile ingredient!