3 summer food and drink trends for 2021

This article will explore three of the most popular summer food and drink trends for 2021.

After a long winter, summer 2021 is likely to bring many long-awaited reunions between family and friends, plenty of time outside and overall (hopefully), a very different experience to summer 2020. Food and drink will be a central focus at the inevitable plethora of BBQs, picnics, and parties, but what will consumers be reaching for this summer? Here are a few of our predictions for summer 2021 food and drink trends.

Nutrition for an outdoor lifestyle

With overseas holidays an ongoing uncertainty, many people are choosing 'Staycations' and enjoying what the UK has to offer. Camping, hiking and generally spending more time outdoors will be top of mind for many consumers, and they'll be looking for food and drink options to match. Think travel-friendly, convenient and nutritious offerings to fuel an energetic few days away. Options such as energy bars, cereal, protein shakes or smoothies are a few clear favourites.

Plant-based BBQ and picnic offerings

Over the past 12 months, the movement towards plant-based nutrition has been strengthening and becoming more mainstream. Many more consumers have adopted vegan, vegetarian, and flexitarian lifestyles to reflect a healthier and more eco-friendly shift. Although choices for plant-based convenience products are increasing all the time, plant-based diets are arguably easier to maintain at home than when you're out and about.

We're predicting that innovative plant-based offerings for BBQs and picnics will be popular this summer. Options to replace traditional favourites such as burgers, sausages, and kebabs will be supplemented by fresh, new offerings such as vegan halloumi, sausage rolls and marshmallows. Bonus points if you can replicate a takeaway favourite!

Happy hour at home

With bars and pubs being shut to the public for months on end, many cocktail fans have turned amateur mixologists, experimenting by recreating their favourite drinks at home. Whether using a kit, relying on an ingredient delivery service or starting from scratch, cocktail fans haven't let lockdown stop them from enjoying their favourite tipple.

Favourite summer recipes to enjoy at home include:

  • Blackberry bramble (gin, Crème de Cassis, lemon and sugar syrup)
  • Piña colada (rum, coconut cream and pineapple juice)
  • Frozen strawberry daiquiri (rum, strawberries and lime)

Source your summer ingredients with Uren

Make sure your summer range reaches its potential by sourcing the best ingredients. At Uren, we supply globally recognised brands and retailers with an extensive range of products, covering everything from berries to pasta. We've helped customers of all sizes develop and launch successful products, providing ongoing, proactive NPD support and quick turnaround times. If you're looking to learn more, get started now by speaking to one of our team members.